DX Households is a household database which allows you to store and analyse regular readers, casual readers and potential readers. It contains facilities for canvassing new sales.

Features of this module include:

• Multiple newspaper titles and editions
• Town and Locality codes give structure to the geographical data
• Postcode structure by area, district, sector and unit
• Street database
• Store regular readers, casual readers and potential readers
• Link reader to newsagent or direct delivery structure
• Record any contact made with a reader
• Store structured or free form marketing data
• Enter questionnaire data
• Flexible search facilities for producing lists of households using different search criteria
• Canvassing session categories and comment box
• Session Manager screen produces lists of required length
• Assignment to multiple canvassers as required
• Printed or multi-user on-screen canvassing lists
• Automatic dialling from on-screen lists*
• Immediate conversion of on-screen lists to orders, renewals or refusals
• Store canvassing history
• New order and refusal analysis
• Integrates with the other Direct xpress modules

*Automatic dialling requires suitable hardware - we can advise