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Direct xpress A Complete Software Solution for Circulation and Distribution Departments

DX Households is a household database which allows you to store and analyse regular readers, casual readers and potential readers. It contains facilities for canvassing new sales.

Features of this module include:

  • Multiple newspaper titles and editions
  • Town and Locality codes give structure to the geographical data
  • Postcode structure by area, district, sector and unit
  • Street database
  • Store regular readers, casual readers and potential readers
  • Link reader to newsagent or direct delivery structure
  • Record any contact made with a reader
  • Store structured or free form marketing data
  • Enter questionnaire data
  • Flexible search facilities for producing lists of households using different search criteria
  • Canvassing session categories and comment box
  • Session Manager screen produces lists of required length
  • Assignment to multiple canvassers as required
  • Printed or multi-user on-screen canvassing lists
  • Automatic dialling from on-screen lists*
  • Immediate conversion of on-screen lists to orders, renewals or refusals
  • Store canvassing history
  • New order and refusal analysis
  • Integrates with the other Direct xpress modules

*Automatic dialling requires suitable hardware - we can advise

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